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Coach company mislead customers

Wednesday May 29, 2013

Coaches Excetera of 7 Bourne Court, Southend Road, Woodford Green, Essex, IG8 8HD were formally instructed by BUSK on 29 May 2013 to remove the BUSK Benchmark logo from its website.  

Membership to Benchmark is licensed. Only those companies that are able to provide evidence to BUSK that they are legally and safety compliant using VOSA records are accepted onto the scheme.  Coaches Excetera has never been accepted onto BUSK Benchmark and never would be accepted onto it in the future.  

Coaches Excetera did not seek permission to use BUSK's logo nor did it apply for Benchmark status.  It is BUSK's view, that Coaches Excetera willfully used the Benchmark logo without permission in order to mislead potential and/or current customers that its operation and fleet meets a BUSK standard.  This is no different to a hotel using the AA stars signage above their door when it has not been accredited by them.

For more information contact BUSK directly at